The Factory Floor
What we're building, testing and learning.
Notes from active projects across web, AI, search, product and immersive work.
-
Instagram Content Now Searchable on Google: The Complete Guide to Social SEO Optimization (2025)
Instagram content is now searchable on Google! Learn how to optimize your Reels, photos & videos for SEO success. Complete 2025 guide + quick-start checklist.
-
The Complete AI Marketing Stack: 12 Game-Changing Tools That Top Marketing Teams Use to 10X Their Results
Transform your marketing performance with the same AI tools that industry leaders use to automate workflows, personalize at scale, and accelerate growth.
-
Using Cursor to Create a HubSpot Integration with HubSpot MCP Server
Learn how to integrate HubSpot’s CRM with AI using Cursor and the HubSpot MCP server. we'll walk through setup, configuration, and few real-world examples that can empower you to create smart, conversational workflows that access and automate HubSpot data.
-
From Confusion to Clarity: A Non-Technical Guide to AI
AI is everywhere, but for many professionals, the flood of tools, jargon, and hype makes it hard to know where to start. Whether you’re curious about ChatGPT, experimenting with AI in your workflow, or simply trying to make sense of all the noise, this guide helps you cut through the overwhelm. You’ll learn how to approach AI with a clear, non-technical mindset, focus on real problems, and run small, purposeful experiments that deliver practical results.
-
5 Common Startup Website Mistakes (and How to Avoid Them for Faster Growth)
Many startups unknowingly sabotage growth with poor website strategy. This guide covers five common web design mistakes and shows how to avoid them using scalable platforms, smart SEO, and expert planning to build a high-performing site that drives business forward.
-
The Best Free Local SEO Tools for Small Businesses
The eight free local SEO tools we actually use: Google Business Profile, Search Console, Google Analytics, Moz's citation checker, BrightLocal's SERP checker, Ubersuggest, AnswerThePublic, and Screaming Frog. What each free tier includes exactly, where each one stops, and what to check in 2026. Every tool was opened and verified in August 2026.
-
AI for Project Managers & Business Owners: Beginner’s Guide to AI, Prompts & Productivity
AI for project managers and business owners is no longer just a buzzword. It is a powerful tool reshaping industries, streamlining workflows, and creating new opportunities. For project managers balancing deadlines and business owners seeking efficiency and innovation, learning to use AI is now a strategic necessity. Maybe you have tried ChatGPT or Gemini, or you have just been curious about the hype. This guide will help you cut through the noise, understand how AI works, and show you how to apply it to your projects, teams, and bottom line in ways that are practical, ethical, and easy to adopt.
-
Apple Vision Pro’s Promises and Realities
Explore how Apple Vision Pro is shaping the future of spatial computing with groundbreaking AR/VR capabilities, while facing challenges like high costs, limited content, and design hurdles.
-
How Small Agencies Are Redefining Innovation with Emerging Technologies
Small agencies excel with emerging technologies, using their agility and creativity to deliver innovative solutions that boost ROI and enhance engagement. Learn why they’re redefining innovation in a tech-driven world.
-
Retrieval-Augmented Generation (RAG) Systems with OpenAI
Learn how Retrieval-Augmented Generation (RAG) systems can enhance AI by combining data retrieval and language generation to simplify complex tasks.
-
The Fundamentals of UX Design for XR and Spatial Computing Experiences
Explore the essentials of UX design for XR and Spatial Computing, focusing on user-centered design, immersive environments, and the importance of prototyping and testing for engaging experiences.
-
Unity’s Push to Industry: Navigating the New Licensing Landscape
Unity's new "Industry" licensing model is sparking backlash among developers, as aggressive upgrades and vague sales tactics raise concerns about costs and corporate ethics in the tech community.
What's next should be worth building.
New products. Better systems. More compelling experiences. Whatever the opportunity, we bring the thinking, creativity, and technical expertise to make it real.
Start a Conversation 4520 SE Belmont St, Suite 300Portland, Oregon