Web Design & Development

Website Redesign Services

We redesign dated, hard-to-edit and underperforming websites. Before any design work starts, we map the pages that already bring in search traffic and inquiries and plan how each one carries into the new site.

Start a Conversation Before you redesign, get a free SEO audit
Vargas Law Office homepage, before and after the redesign
Clients

Companies we’ve worked with.

Before you redesign

When a website redesign makes sense

  • The site no longer reflects the business

    Services, audience or brand direction have moved on. Navigation and content need to explain the business as it exists now.

  • Visitors leave before taking action

    Important information may be buried, forms difficult to complete or the route from a service page to an inquiry unclear.

  • Every edit needs a developer

    The team needs a CMS, content components and permissions that make routine changes possible without requesting a code change each time.

  • Mobile pages create friction

    Large media, broken layouts and awkward forms may need template and interaction changes that go beyond a visual refresh.

  • The platform needs to change

    A move to WordPress, Webflow, Shopify or a custom stack requires content, URL mappings, integrations and analytics to move together.

  • The offer has become more complex

    A B2B website design may need to explain multiple services, products, decision-makers or stages of evaluation through a different information architecture.

    SaaS website design
Refresh or redesign

Website refresh or full redesign

A website refresh updates the look: type, color, imagery and page styling. A redesign can also change the navigation, copy, templates, user flows and the CMS underneath. We start with the existing pages, search traffic and the functions the business depends on, then decide what needs rebuilding and what should stay. Sometimes a targeted repair solves the problem, and we will tell you when that is the case.

  • An audit first

    Review content, user paths, performance and technical dependencies before designing.

    Free SEO audit

  • Keep what already works

    Identify important pages, URLs, incoming links, forms and existing search content.

  • Choose the platform by need

    WordPress, Webflow, Shopify, Shopify Plus or custom, based on what the new site must do.

    Web design and development
Vargas Law Office

Redesigning a bilingual law firm website

Vargas Law Office is a bilingual English and Spanish law practice in Milwaukee. Before the new pages launched, Google had nine of its pages indexed, and from March through May 2026 the site averaged about 11 clicks a month. We rebuilt it from a new site map with an updated logo, refreshed photography, all copy refreshed in both languages and a custom WordPress theme. The build took about three weeks. We have managed the firm’s SEO since launch.

  • A new site map. Each practice area got its own page in English and Spanish, with matching layouts and a Spanish URL and title for every Spanish page.
  • Search planned in. Structured data for the firm, the attorney profile, FAQs, services and breadcrumbs, set up as the pages were built.
  • After launch. Clicks rose every month from June to September 2026. June came before Google indexed the new pages on July 14.
Vargas Law Office, Google Search Console, 2026
9 to 45

Pages in Google’s index after the July 14, 2026 crawl

About 10x

September 2026 impressions against the March to May average

91

Google clicks in September 2026, from about 11 a month in spring

See the full Vargas Law Office redesign
Website Work

More websites we’ve built

  • Majesty Golf website

    Majesty Golf

    Ecommerce website redesign · with a partner agency

  • Dick Hannah Dealerships website

    Dick Hannah Dealerships

    Vehicle model and offer pages · with a partner agency

  • Marketing Analytics Platform website

    Marketing Analytics Platform

    Corporate website redesign

  • Wellness Brand website

    Wellness Brand

    Brand identity and website

  • Science Publishing Startup website

    Science Publishing Startup

    Brand, product design and website

  • Go-to-Market Consultancy website

    Go-to-Market Consultancy

    Marketing website and lead capture page

All website work

Website migration SEO

Protecting SEO during a website redesign

Changing a site can affect search rankings even with careful planning. A baseline and follow-up reviews show which pages or queries changed, so we can investigate specific issues rather than guess.

  1. 01

    Inventory current URLs

    Record existing pages, search queries, valuable links and Search Console performance before making structural changes.

  2. 02

    Map redirects

    Give every changed URL a planned destination, using one-to-one redirects and avoiding unnecessary chains.

  3. 03

    Preserve search content

    Keep useful copy, titles and structured data where they support the page; update navigation, internal links, sitemaps and ad destinations together.

  4. 04

    Crawl before and after launch

    Check that old URLs resolve to working pages or a single redirect hop and that important new pages can be reached.

  5. 05

    Review the release

    Check redirects, indexing and key landing pages after launch, then compare search performance with the original baseline. We agree on the monitoring and review schedule in the project scope.

Sacramento Orthopedic Sports & Shoulder website homepage on desktop and mobile
Sacramento Orthopedic Sports & Shoulder

Redesigning an orthopedic practice website around patient searches

We have handled the website and SEO for Sacramento Orthopedic Sports & Shoulder from the start of the relationship. Around May 2026 we completed a full redesign and restructure: new branding, logo, colors and interface design, with the content and navigation reorganized around how patients look for shoulder, knee and sports injury care.

Site structure, internal links and technical SEO were part of the redesign, planned against the practice’s existing Google Search Console data.

Sacramento Orthopedic Sports & Shoulder, 2026
2,150

Google clicks, July to September 2026, against 1,239 in the same months of 2025

#1

Regular results for “shoulder surgeon sacramento”, Sacramento check, October 8, 2026

#4

National results for “knee surgery alternatives”, September 2026

See the Sacramento Orthopedic case study
Website redesign checklist

What every website redesign includes

These are part of every redesign we scope. Ongoing SEO and AI search visibility after launch is a separate engagement if you want it.

  • Current-site audit

    Assess user paths, search performance, content and platform constraints.

  • Content plan

    Decide which pages remain, change, combine or retire.

  • Redirect map

    Specify how old URLs reach their new destinations.

  • Performance budget

    Define speed and Core Web Vitals expectations before detailed design.

  • SEO foundations

    On-page content structure, schema and important technical signals.

  • Measurement

    Analytics and conversion tracking checked during the move.

  • Editable CMS

    Page templates and content fields that the client’s team can operate.

  • Accessibility

    WCAG criteria designed and tested when specified by the client.

  • Ownership and handover

    The site and its content belong to you. We hand over the code on request and set up editing access for your team.

Cost and scope

Website redesign cost and scope

Website redesign cost depends on the number of templates, how much content changes, custom features, integrations and any move to a new platform. We put the scope and price in writing after a free first conversation. A free SEO audit is a useful first look at the pages the new site needs to protect.

Start with a scoping conversation

We look at the current site with you, talk through what needs to change and follow up with a written scope and estimate. If a smaller repair would fix the problem, we will say so.

Start a Conversation
Typical redesign scopes

  • Template-driven redesign

    A focused set of pages and reusable layouts, updated for a new visual presentation and content priorities.

  • Custom marketing website

    A revised sitemap, content architecture, brand presentation and CMS shaped around more involved business requirements.

    Web design and development

  • Application-grade redesign

    A new experience that also affects customer accounts, data, complex functionality or connected software.

    Custom web and mobile applications
FAQs

Questions about website redesign.

What determines website redesign cost?

The number of templates, content changes, custom features, integrations and any CMS migration shape the estimate. We define the project and price in writing after a free initial conversation.

How long does a website redesign take?

It depends on the number of pages and templates, how much content changes, approvals and development complexity. The Vargas Law Office build took about three weeks; that is one project, not a standard schedule.

Can you redesign a website without losing SEO?

We inventory ranking pages, keep useful content and metadata, map redirects and crawl the site before and after launch. Rankings can still move after any launch, so we compare against a baseline and look into the pages that change.

What is the difference between a website refresh and a redesign?

A refresh changes visual presentation. A redesign can also change content organization, templates, user paths, integrations and the underlying platform.

Can we stay on our current platform?

Yes, if it still supports the business. We work with WordPress, Webflow, Shopify and custom systems, and recommend a platform change only when the requirements call for it.

Can you move our website to another CMS?

Yes. We plan the content model, important functions, integrations and redirects before the new platform launches.

Do you handle B2B website design?

Yes. We organize complex offerings, services and product information around the questions different decision-makers need answered before they contact a company.

What will you keep from the existing site?

We inventory valuable content, URLs, incoming links, conversion paths, brand assets and integrations. The plan identifies what will remain, change or be retired.

Can a website redesign agency take over another team's build?

Yes. We review existing templates, code and dependencies to determine whether focused repairs or a fuller rebuild make sense.

What happens after launch?

We usually provide one month of post-launch support. Further work is available through website maintenance.

Work with us

Talk to us about your website redesign.

Tell us what the current site does well and where it falls short. We will look at it with you and suggest a redesign, a smaller repair or a migration plan.

Start a Conversation 4520 SE Belmont St, Suite 300
Portland, Oregon

In Portland? See Portland web design.