SEO & Digital Marketing
SEO and PPC management for businesses that need more inquiries from search. We improve the pages that rank in Google and AI answers, and run the Google Ads campaigns that send buyers to them.
Pick the one that sounds like you.
Visits fell, and nobody can say which pages or searches changed.
Start with the auditOther businesses appear in ChatGPT and Google AI answers for your services. Yours does not.
See AI searchAd costs are rising, but the landing page and its conversion rate have stayed the same.
See paid searchHelp assistants find and interpret your pages through clearer structure, consistent business entities, technical access and content built around real questions.
AI SEO servicesRebuild the experience with a redirect plan, preserved search signals and improvements to the pages that matter.
Website redesignGoogle Ads and paid social campaigns, with the landing pages and conversion tracking built by the same team.
Paid searchGoogle Business Profile, local listings and service pages for businesses that serve one metro.
Portland SEO
Google AI Overviews, ChatGPT and Gemini can answer a customer before they visit a website. The business information those systems can access, verify and cite becomes part of search visibility. We review crawlability, schema, consistent organization information and pages that answer specific questions. We also look at citations and referral visits from AI search.
AI search visibility is part of every SEO engagement we run. To see how assistants describe your business now, request a Free AI Visibility Report, or see the dedicated AI SEO services program.
SEO develops the pages and search visibility a business can build on. Paid search puts an ad in front of someone searching for a relevant service now. We use both according to the gap: a site with missing service pages needs a search foundation, while a new offer may need immediate testing. The landing page and tracking matter in either case.
Technical SEO, keyword research, service-page structure, content, local search and AI visibility help relevant pages get found.
Campaigns test search terms, messages and audiences while budgets, bids and results are reviewed regularly.
We build or improve the page people reach after the click and set up its conversion tracking.
We manage search campaigns in Google Ads and paid campaigns on Meta and LinkedIn. PPC management covers keyword research, campaign structure, search-term review, budgets, bids and ad creative. For paid social, we work on audiences, copy and creative testing.
An ad only gets someone to the next step. Our designers and developers build the campaign landing pages, install conversion tracking and change the site when a page’s conversion rate shows it is losing people. The same team works on the organic pages, so SEO and paid search point to one site.
Most engagements are month-to-month. AI search work is included in every SEO tier. PPC management is scoped to the platforms, campaigns and landing pages involved, so it has no fixed price.
We review search visibility, technical health and ranking opportunities, then put recommended fixes in order of likely impact. It gives you a starting point for the site, whether the next work is technical, editorial or campaign-related.
We review the website, current visibility and technical issues to identify the search opportunities and obstacles.
We prioritize the pages, improvements and campaigns according to what the business needs most.
We implement page changes, content, campaign landing pages, tracking and paid campaigns within the agreed scope.
We review what changed, adjust campaigns and search priorities, and continue improving the site.
Search work often means new or rebuilt pages. Our designers and developers do that work too.
New service pages and campaign landing pages with clear routes to the next step. Case studies, comparison pages, articles and email nurture sequences that answer buying questions. Schema and consistent organization information that support AI search visibility.
Technical fixes to site structure, crawlability and speed. Conversion tracking installed as part of the build. A monthly report that brings together data from multiple sources.
The search work stays the same. The questions buyers ask, and the pages they need, change with each industry.
Practice-area pages, bilingual content and local search. A bilingual site for a Milwaukee firm went from 9 to 45 indexed pages.
Law firm SEOPages that connect conditions, treatments, physicians and locations. Search impressions for an orthopedic practice rose 117%.
Healthcare SEOWe have built learning software for education clients since 2018. Search work starts from the questions families, teachers and administrators ask.
EducationFeature, comparison and pricing pages for buyers evaluating tools. Our software clients include BatchGeo.
BatchGeo projectSEO develops visibility through organic results and AI answers by improving the site and the information surrounding it. Search engine marketing, or SEM in the paid-search sense, buys ad placement for relevant searches. SLIDEFACTORY handles both search disciplines and their landing pages.
Start with the larger gap. If critical service pages are missing or organic visibility has declined, SEO may be the first priority. If an offer needs faster demand testing, paid search may come first. The Free SEO Audit establishes the site’s starting position.
Basic SEO starts at $880 a month, and the GEO program runs $2,300 to $4,000 a month. A full SEO program is quoted after the audit, and a standalone AI Visibility Audit is $1,800. Every tier includes AI search visibility work.
Timing varies with the site’s starting point and the changes being made. At Vargas Law Office, Google crawled the redesigned bilingual pages in July 2026, and monthly clicks increased from 32 in June to 91 in September. That is a recorded example, not a promised schedule.
PPC management is scoped to the platforms (Google Ads, Meta or LinkedIn), the number of campaigns, creative needs and the landing pages involved. We agree the scope before launch.
Most SEO engagements are month-to-month, with the agreed work and priorities managed through the engagement. We can adjust the focus as the site and campaigns develop.
SEO services include technical improvements, on-page structure, content, local visibility and AI search work. Every engagement begins with an audit. For the terminology and mechanics of AI search, see What is GEO.
Clients get a monthly report that brings together data from multiple sources.
Some websites need targeted improvements, while others need a more substantial redesign. The same team can build landing pages, implement tracking and complete site fixes. See Website Redesign.
New products. Better systems. More compelling experiences. Whatever the opportunity, we bring the thinking, creativity, and technical expertise to make it real.
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