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Video & Animation
Corporate & Commercial Video Production
A commercial, product film or training video has a job beyond looking good. We develop the script, images and final versions around what viewers need to understand and where the work will appear, from connected TV to a product page.
Clients
Companies we’ve worked with.
Commercial video production
A connected-TV commercial for Myaderm.
An agency partner provided the script for a connected-TV spot for Myaderm, a health and beauty brand launching a skin hydration product. SLIDEFACTORY developed the storyboards and creative production, shot original live-action material, created titles and animation and prepared versions for multiple national retailers. The production took about eight weeks from the first production meeting to the final cut.
- Original filming. A distributed US creative and production team produced the live-action footage under the project’s shooting requirements.
- An unfinished product. The samples were still in development, so 3D product artwork supplied usable images for motion and print alongside the film.
- Retail versions. We adapted the commercial for the different placements using the same approved direction and footage.
Formats and deliverables
Corporate and commercial videos we produce.
Our commercial video production work combines live action, animation and 3D when the subject benefits from them. Distribution requirements inform the plan from the beginning.
Brand video production
Introduce the company through real people, places, products or work. A good brand film gives the viewer something specific to understand and remember.
Commercials and CTV spots
Scripted spots planned around a placement, runtime and audience. We produce master creative and channel or retailer versions defined in the brief.
Product video production
Show a product, how it operates and why particular details matter. Live action can work alongside 3D when a component is difficult to film.
Training video production
Explain processes through consistent instructional sequences. For a larger library or frequent updates, we also offer AI-assisted production methods.
AI-assisted videoSocial and channel versions
Reframe or shorten a master film for the channels where it will run, with aspect ratios and required formats identified during planning.
Animation and 3D
Add titles, motion graphics, process diagrams or product artwork to footage, including views of unfinished products that cannot yet be photographed.
3D animation and product rendering
Finishing work for agencies
Finishing a launch video for Facebook and Instagram.
In October 2020, a partner agency was completing a messaging launch video for Facebook and Instagram, made to run in social feeds. The agency led the concept and the production. SLIDEFACTORY joined its team for the final week, worked from the existing scene files and finished the motion work through the last round of feedback.
- 3D phone animation. We reanimated the 3D phone scenes and updated the motion graphics from the agency’s feedback.
- End tag. We rebuilt the closing end tag.
- Square version. We adapted the video to a square format for social feeds, with a final adjustment after review.
Facebook and Instagram, October 2020Read the Facebook and Instagram case study
1 week
Production window when we joined
~3 days
Of hands-on finishing work
Animation and 3D
Animation services for products, processes and characters.
Our animation services include explainer video production, character movement, product shots and motion graphics, combined with live action or delivered on their own. A 3D product model can be rendered again for a new colorway, an exploded view or a different angle. The images show a machinery model from Gigaphoton’s VR maintenance training, and storyboards and a carnival tent from Carnival of Truth. More on 3D rendering and animation.
Production steps
How a corporate video production runs.
- 01
Pre-production
Develop or review the script, establish storyboards and shot lists, and agree on what each scene must communicate before equipment and locations are scheduled.
- 02
Production
Capture the planned material with the crew, location and equipment arrangement defined for the project. We coordinate production around the approved creative and final deliverables.
- 03
Post-production
Edit the footage and build the titles, motion graphics, sound, voiceover or 3D components required for the film.
- 04
Versions and delivery
Prepare exports for connected TV, web, social and specific retailers, based on the placements agreed during scoping.
What gets handed over
What each video production delivers.
Approved storyboard
The visual sequence is reviewed before filming so the team and client are working toward the same film.
Titles and motion graphics
Graphics are designed around the footage and included as part of the edit where required.
3D product imagery
When products are unfinished or impractical to photograph, 3D can provide views for the film and related creative assets.
Channel-specific versions
Final cuts and export formats are defined by the delivery requirements, including retailer variations and social aspect ratios.
Choosing the method
Live action, animation or AI-assisted video.
Corporate video production moves from a brief into an approved script and storyboard, a shoot plan, footage, an edit and the final channel-ready files. Motion graphics, voiceover, sound design and 3D can be part of that sequence. As a corporate video production company, SLIDEFACTORY coordinates the creative and technical pieces around the deliverables agreed in the scope.
Live action
Useful when the audience should see the real product, a location, the people doing the work or an action that benefits from physical detail.
Animation and 3D
Useful for explaining a process, revealing hidden components or showing a product state that cannot readily be captured on camera, with 3D rendering and animation. We also animate short summaries for our own case studies.
Watch an animated case-study summaryAI-assisted video
Useful for recurring explanations or large training libraries. BatchGeo’s six AI-assisted training videos and accompanying assets took approximately two to three weeks from concept to delivery. More on AI video production.
AI video production case study
Scoping the production
All video and animation services How to start a video production.
When choosing a commercial video production company, start with the intended placements and what each version needs to show. That determines the shoot, post-production and delivery scope. Length, shoot days, locations, talent, animation and the number of deliverables set the estimate, which we provide in writing after a scoping conversation, including when we produce for an agency partner.
One film or commercial
Define the story, format and versions for a focused production.
A campaign with variations
Develop master creative and the retailer or channel cuts required around it.
A video series
Plan related films with shared visual direction, production methods and a repeatable editorial structure.
FAQs
Questions about corporate video production.
How much does corporate video production cost?
Cost depends on runtime, shoot days, talent, locations, animation or 3D and the number of finished versions. We provide a written estimate after discussing the brief.
How long does a production take?
It depends on script and approval readiness, filming requirements and post-production. The Myaderm connected-TV spot took about eight weeks from the first production meeting to the final cut.
What should we provide to start?
A brief or existing script, product and brand references, intended distribution channels, any fixed launch date and the people who approve the creative.
Can you develop a script?
Yes. Pre-production can include scripting, storyboarding and shot planning. We can also begin from a script supplied by your team.
Can you produce a commercial for an agency client?
Yes. Myaderm came through an agency partner that supplied the script. We developed the production from that creative and delivered the finished spot and retailer variations. We have also joined a partner agency’s team to finish a launch video for Facebook and Instagram.
Where do you film?
The filming approach and locations are defined for each production. The Myaderm project used a distributed creative and production team in the United States.
How many formats will we receive?
The deliverables are determined during scoping. We specify the cuts, aspect ratios and files needed for agreed placements, including web, social, CTV and retailer versions.
Who owns the footage and final files?
Ownership and delivery of finished files and raw footage are specified in the production agreement.
When should we use AI-assisted video?
It fits repeatable training and frequent product updates. Live action is useful when the real people, places or physical product need to appear.
Can you add animation and 3D to a filmed commercial?
Yes. The Myaderm spot combined original footage, animated titles, motion graphics and 3D product artwork from unfinished product samples.
Work with us
Talk to us about your video production.
Share the audience, message and distribution plan. We can recommend a production approach and scope the footage, animation and versions around it.
Start a Conversation 4520 SE Belmont St, Suite 300Portland, Oregon