
Live action, animation and 3D in one Myaderm commercial.
Myaderm, a health and beauty brand, needed a connected TV commercial for a new skin hydration product before its packaging was final. A partner agency wrote the script and brought SLIDEFACTORY in as the video production company. For live-action brand, product and training video, see corporate video production.
- Storyboards. We split the script into live-action scenes and close-up product shots to be rendered, and the agency and client approved the plan before filming.
- Live action. We filmed the product in use with a distributed team working under pandemic safety measures.
- 3D product artwork. We modeled the product from unfinished samples and rendered new shots as the label changed. The same model supplied stills for print.
- Versions. Titles, motion graphics and the final edit, with versions of the spot for national retailers.
From the first production meeting to the final cut
Disciplines in one production: storyboards, live action, 3D and motion graphics

