Healthcare SEO and Website Design That Bring In New Patients
One team builds your practice website and runs the SEO that brings patients to it, for practices in Portland and nationally. Month-to-month, from $880.
Companies we've collaborated with
SEO for doctors and medical practices, by specialty
Medical practice SEO built for the patients you want more of. What changes from one specialty to the next:
Dental SEO and dentist marketing
A page for each treatment patients search for, such as implants, Invisalign and emergency dental, and a booking path that works on a phone.
SEO for therapists and mental health practices
Pages by condition and type of therapy, written for people searching privately, and a contact form that asks for as little as possible.
Chiropractic SEO
Pages for back pain, sports injuries and the treatments you offer, plus local search for every location patients drive to.
Plastic surgery and med spa marketing
Procedure pages with before-and-after galleries your practice approves, and consultation requests that show which procedure a patient is considering.
Dermatology and optometry SEO
Separate pages for medical and cosmetic services, insurance details where patients look for them, and booking from every page.
Orthopedic and physical therapy SEO
Condition and treatment pages that compete with hospital systems. One page we built ranks for about 120 searches.
See the case study
Medical SEO case study: Sacramento Orthopedic Sports & Shoulder
Sacramento Orthopedic Sports & Shoulder competes for patients with hospital systems and national health publishers. We run its website and SEO together: design and development, condition and treatment content, technical and local SEO, and changes chosen from Search Console data.
Over twelve months, monthly search impressions rose about 117% and organic clicks about 49%. One treatment page now ranks for roughly 120 searches and brings in close to half of the site’s organic traffic.
Twelve months later, more people find the practice on Google
We built out the site’s condition and treatment pages and ran the SEO alongside them. Monthly averages over the next twelve months, compared with the four months before:
More times the practice appeared in Google search each month
More people visiting the site from Google each month
Searches where the practice shows on Google’s first page, up from 15
Searches one treatment page ranks for, bringing in close to half of the site’s Google visitors
Where patients compare surgeons
For a patient choosing a surgeon, comparing specialists is part of the decision. We designed and developed Top Orthopedic Surgeons, a national directory where patients search orthopedic surgeons by specialty, location, insurance and availability, compare them side by side, and request a consultation.
Dr. Greg Takenishi of Sacramento Orthopedic Sports & Shoulder is listed there, so patients can find the practice through its own site, through Google, and through a directory built for that decision. Surgeons manage their own profiles from a provider dashboard.
Where practice websites lose patients
Practice sites tend to lose patients in one of four places.
No page for the condition
Patients search for knee pain, not your practice name. Without a page for each condition and treatment, they find someone else.
Missing from the map
The map results sit above the regular listings. A profile for each location, with the right categories, decides who shows up.
Too many steps to book
Every extra tap between a search result and a booked appointment is a chance to lose the patient, most of all on a phone.
Insurance details hidden
Patients check whether you take their insurance before they call. If the answer is buried, they keep looking.
Why practices switch to SLIDEFACTORY
Many healthcare and medical marketing agencies sell long contracts, keep control of the website they build, and quote prices only on a sales call. We work the other way.
Published prices
SEO from $880 a month, on this page, before you call.
Month-to-month
Most of our SEO engagements run month-to-month.
Your site, handed over
When you ask, we hand over the completed site and its code.
One team for site and SEO
The people who build your site run its SEO, so a fix goes straight to our developers.
HIPAA and your practice website
Most of a practice website never needs to touch protected health information, and we design the rest to keep it that way.
- Booking, intake and patient portals run through your practice’s own HIPAA-covered tools.
- Public contact forms ask for contact details and the reason for the inquiry, not medical history.
- Ad pixels and third-party tracking stay off booking, intake and portal pages.
- Analytics never receives form contents.
Your practice and its counsel make the compliance decisions. The site is set up so they are easy to keep.
Online payments that reach your biller
Our Medical Payment & Billing Manager plugin lets patients pay on your website and sends your biller what they need, without staff re-keying anything.
- Patients pay through Stripe Checkout. Card details never touch your server.
- Patients get an instant confirmation and a PDF receipt.
- Your biller gets a daily payment log, deposit reports and a monthly summary by email.
- No patient health information goes to Stripe, and patient data is encrypted at rest.
It is also available as a commercial WordPress plugin with free and Pro tiers.
Our Process
Every practice engagement follows the same six steps. SEO starts with an audit, from $880 a month. A website starts with a scoping call. We are founder-led, have worked with over 60 clients since 2018, and work with practices in Portland and nationally from our studio on SE Belmont.
Where to start
Start with a free audit, or with SEO at a published price. Websites are quoted after a scoping call, because a single-location practice and a multi-location group are different builds.
Free SEO audit
A report on your site and how it shows up in search.
- Visibility and technical health
- Ranking opportunities
- Fixes listed in order of impact
- Sent by email
Basic SEO Engagement
Month one starts with an SEO and site audit.
- SEO and site audit in the first month
- Condition, treatment and location pages from the audit
- A Google Business Profile for each location
- Month-to-month
Medical website design
Designed, built and set up for search.
- Pages written in the words patients search
- Booking, payments and intake connected
- A redirect plan so existing rankings carry over
- WCAG conformance on request
What Our Clients Say
“The Slide Factory is one of those companies you don't often have the privilege of working with. It's not just that they do high-quality work, listen to the client, meet your deadlines, and bring insights that may not have been on your radar.”
“Wow, I loved the finished product. It just worked but also I was able to go through the different iterations so easily because the guys at the Slidefactory were so professional in their process.”
“I had a fantastic experience working with Mark at The Slide Factory. He was incredibly helpful throughout the entire process, asking thoughtful questions to ensure every detail was just right.”
More health work
We have also built software and media for health companies, and helped a sister agency build Cue Health’s nationwide Shopify storefront for at-home testing, virtual consultations and prescription delivery.
Frequently Asked Questions
How much does healthcare SEO cost?
SEO engagements start at $880 a month with an SEO and site audit, and the scope after that depends on what the audit finds. Most of our SEO engagements are month-to-month, and AI search visibility is included at every level. Website projects are quoted after a scoping call, because a single-location practice and a multi-location group with dozens of providers are different builds. If a single fix would solve your problem, we will say so instead of quoting a program.
What does medical SEO include?
Medical SEO covers the searches patients make before they choose a practice: a page for each condition, treatment and location, a Google Business Profile for each office, technical fixes that keep pages fast on a phone, and AI search visibility. Content is reviewed by your clinicians before it goes live, and engagements start with an SEO and site audit.
What should healthcare website design include?
Website design for doctors and practices starts with pages written in the words patients search, insurance and location details where patients look for them, a short path to booking from every page, provider bios, fast pages on a phone, and WCAG conformance if your practice needs it. Booking, intake and patient portals run through your own HIPAA-covered tools.
How long does SEO take for a medical practice?
Technical fixes usually show up in Search Console within a few weeks. Rankings for competitive condition and treatment searches take several months, and the compounding gains show up over a year or more. The Sacramento orthopedic practice saw its largest jumps in the second year of continuous work.
Can an independent practice outrank hospital systems in search?
For specific conditions and treatments, yes. Hospital systems win broad searches on authority, but a practice with a well-built page on a specific treatment can hold page one against them. The Sacramento practice holds positions 4 to 6 nationally for “knee replacement alternatives” with a single treatment page.
How do you handle HIPAA on a practice website?
We design the site so it keeps patient health information off systems we control. Booking, intake and patient portals run through your practice’s own HIPAA-covered tools, such as your EHR or patient portal, or a form or scheduling vendor your practice contracts with. Public contact forms ask for contact details and the reason for the inquiry. Ad pixels and third-party tracking stay off booking, intake and portal pages, and analytics is configured so form contents are never sent. We don’t take on PHI, so we don’t sign BAAs. Your practice and its counsel make the compliance decisions.
Do you build to ADA and WCAG accessibility standards?
Yes, when you ask for it. Tell us the WCAG level you need, such as 2.1 AA, and we build to it: color contrast, labeled form fields, keyboard navigation, alt text, captions on video, and layouts that still work when a patient zooms in.
Can you work with our scheduling system or patient portal?
Usually, yes. Most practices already have a scheduling tool or patient portal, and the website’s job is to get patients into it in as few steps as possible. We link or embed the booking tool you already use and place it on every page where a patient is likely to be ready to book. Deeper integrations, such as showing provider availability on the site, are scoped case by case. We have added Klara, a patient communication platform, to practice websites.
Can patients pay their bills on our website?
Yes. We built Medical Payment & Billing Manager, a WordPress plugin that takes patient payments through Stripe Checkout, sends receipts, and emails your biller a daily payment log, deposit reports and a monthly summary. Card details go straight to Stripe, and no patient health information is sent to Stripe.
Do you work with practices outside Portland?
Yes. Our studio is on SE Belmont in Portland, and we work with practices here and nationally. The Sacramento orthopedic practice on this page is one of them; we run its website and SEO remotely.
