Joining production for the final stretch
A product launch has a fixed calendar, and the accompanying creative work needs to be ready before the announcement. In October 2020, Facebook and Instagram were preparing a messaging launch video intended to appear in social feeds. A partner agency was leading the production and creative direction, with final animation, editing and format changes still to complete.
SLIDEFACTORY joined the partner agency’s team during the last week of the effort. We weren’t responsible for the original concept or the full production. Our role was to receive the existing scene files, make the requested changes quickly and help the wider team deliver the finished video before the product launch.
Ready for the messaging launch
Within the one-week production window, we worked through the agency’s feedback, updated the 3D phone animation and motion graphics, and adapted the video for a square social-feed format. Our recorded hands-on work spanned roughly three days, including a final adjustment after review.
The partner agency led the concept and overall production. SLIDEFACTORY joined for the finishing work needed to bring its existing creative direction into the deliverable formats. The final video was completed ahead of the Facebook and Instagram messaging launch. Our contribution was specific but important to that final stretch: turning the agency’s last round of creative and technical changes into finished motion work in the formats the launch required.
