Web Design & Development
More than a digital presence.
We design and develop websites and web applications that connect with people, support business goals, and evolve over time. Our web design and development services bring strategy, creative design, and engineering together, from the first concept through launch and ongoing support.
New URLs and missing content took search visibility with them. We plan redirects and carry content over, so a new site keeps what the old one earned.
How we protect rankingsSimple changes wait on a developer. We build content management your staff can use for everyday updates.
Choosing a platformWe review what’s already in place, keep what works, and take the site forward from there.
Taking over an existing siteFrom marketing websites to complex applications, we combine design, development, and technical expertise to build digital experiences around what each business needs to accomplish.
Rethink how your website looks, works, and performs. We bring design, content, and technology together while protecting the search visibility you’ve already established.
Explore Website RedesignKeep your website secure, current, and performing well through ongoing updates, technical improvements, and development support.
Marketing websites for software products, designed to communicate complex capabilities, explain their value, and turn interest into action.
Explore SaaS WebsitesPurpose-built applications that bring together complex workflows, data, and system integrations in a connected digital product.
Explore Custom Web ApplicationsLocal services: Portland Web Design
A redesign should improve how your website looks and works without giving up the search visibility it has built. We plan for that before design begins.
Before anything changes, we list every page and the searches it brings in.
Each old URL points to its new equivalent before launch, page by page.
Titles, content, and structured data that bring in search visits move to the new site.
We crawl the site on both sides of launch to catch missing pages and broken links.
Indexed pages went from 9 to 45 when Google crawled the new pages, and September 2026 search clicks reached about 8× the spring monthly average.
A website has a job: bring in inquiries, calls, bookings or sales. We plan the work around that job, from strategy and UX/UI design through development, content management, performance and launch. Every layout is designed and tested for phones, tablets and desktops. Every site ships with analytics and conversion tracking, so you can see which pages produce leads. We build on established platforms and in custom code, and we keep improving the site after launch if you want us to.
The year we started designing and developing digital experiences.
Clients across businesses and industries.
Years of founder experience in creative technology.
From independent businesses to established brands, our work combines thoughtful design, technical development, and an understanding of what each website or platform needs to accomplish.
Making legal services more accessible across languages.
A bilingual English and Spanish website built on a custom WordPress theme, with dedicated practice-area content and ongoing SEO to connect the firm with clients in Milwaukee.
Project highlights
Ecommerce website redesign · with a partner agency
Vehicle model and offer pages · with a partner agency
Corporate website redesign
Brand identity and website
Brand, product design and website
Marketing website and lead capture page
A template, a Webflow build or a WordPress theme is enough when the site is mostly marketing pages and the layouts it needs already exist. It launches faster and costs less up front. Custom web development earns its place when the site has to do something a theme can’t, such as specialized functionality or connections to the systems you already run, like a CRM or booking tool. It takes longer to build, and it grows with the business without working around a template. We recommend a platform after we see what the site has to support and who will manage it.
For marketing websites that benefit from visual flexibility, straightforward content updates, and fast iteration.
Explore WebflowFor content-rich websites that need structured information, editorial workflows, and flexible content management.
Explore WordPressFor ecommerce businesses that need a reliable storefront with the flexibility to connect products, customers, and existing systems.
Explore ShopifyCustom web development for websites and applications with specialized functionality, complex data or API integrations that a theme can’t support cleanly.
Explore Custom Web ApplicationsSearch visibility, performance, and usability are part of the development process. We plan for them from the beginning, giving each website a strong technical foundation at launch.
Our team also provides SEO and AI search visibility services, connecting website development with ongoing optimization for traditional and AI-powered search.
SEO & Digital MarketingExisting content and search rankings inform the redesign, with redirect mapping and migration planning designed to preserve established visibility.
Clear page hierarchy, metadata, on-page SEO, and structured content make websites easier for people and search engines to understand.
Clean code, optimized media, and performance-conscious development help websites load quickly and respond smoothly.
Structured data helps search engines interpret relevant information about your business, services, and content.
Accessible interfaces are considered throughout design and development, with WCAG requirements implemented and tested to the level established for the project.
Integrated analytics and conversion tracking provide visibility into how people find, use, and interact with your website.
Practical CMS tools allow your team to manage pages, publish content, and keep information current.
Maintainable code and clear ownership give your business control over its website and the flexibility to develop it further.
We bring strategy, design, and engineering together throughout the project, keeping the work connected from the first decisions through launch.
Understand the business, audience, technical requirements, and existing systems. Define the approach, priorities, and project scope.
Develop the information architecture, user experience, and visual direction, creating a clear foundation for the website.
Bring the designs to life through development, content integration, performance optimization, and testing across devices and browsers.
Prepare the website for launch, establish analytics and search foundations, and support ongoing improvements as needs change.
The right development approach depends on your content, functionality, integrations, and long-term plans. We help define the scope and provide a written estimate following a free scoping conversation.
Tell us about the website you need, what you have today, and what it has to do. We’ll recommend an approach and send a written estimate before any work starts.
Start with a clearer picture of your search performance. Our Free SEO Audit reviews your current website’s visibility and highlights opportunities to improve its search foundation before planning a redesign.
Free SEO AuditCost depends on what the site has to do. The main drivers are the number of unique page templates, how much content we write or migrate, a second language, integrations with systems like a CRM or booking tool, custom functionality, and whether a redesign has to carry over existing search rankings.
A template-driven marketing site and custom web development for an application sit at very different points. We start with a free scoping conversation, then send a written estimate before any work starts.
WordPress works well for content-heavy websites and established editorial workflows. Webflow offers visual flexibility and convenient content management for marketing teams. Custom development gives us more control over specialized functionality, data, and integrations.
As a web design and development company, we work across these technologies and recommend a platform based on the project’s requirements.
That depends on the condition of the existing website, its technical foundation, content, and business goals. Some websites benefit from a focused redesign, while others need a more substantial rebuild.
We review what’s working, what needs to change, and what should be preserved before recommending an approach.
A redesign can affect search performance, particularly when page URLs, content, navigation, or technical structure change.
We plan redirects, preserve valuable content, and account for existing search visibility throughout the redesign process. These steps reduce migration risk and help protect the search equity your website has established.
Yes. Our development process includes technical and on-page SEO foundations such as clean site structure, schema markup, optimized media, page performance, and analytics.
We also provide ongoing SEO and AI visibility services for businesses that want to continue improving their search presence after launch.
You own the completed website and its code. We develop with maintainability in mind, so your team or another developer can continue working with it.
We also build content management tools that allow your staff to make everyday updates without relying on developers.
Timelines depend on the project’s scope, content, integrations, and technical requirements. A website built on an established platform may require less development than a custom web application.
We establish the schedule during planning, along with the project scope and milestones. For reference, the Vargas Law Office website took about three weeks to build, and a national Shopify Plus store went from first meeting to consumer launch in 15 weeks.
Yes. We offer ongoing website maintenance, technical support, updates, and development services.
This can include performance improvements, new functionality, CMS updates, and continued work as your business needs evolve.
Yes. We work with established websites and software that need improvements, new functionality, or technical modernization.
Our web development agency experience includes evaluating existing codebases, understanding their limitations, and planning improvements without unnecessarily replacing what already works.
Yes. Custom builds connect to existing systems through APIs, and every website ships with analytics and conversion tracking. For a national Shopify Plus store, we connected the storefront to the client’s app accounts through single sign-on.
We review the systems involved during scoping and include the integration work in the written estimate.
A platform move changes URLs and templates, which is where rankings are usually lost. We inventory the pages that bring in search traffic, map every redirect, and carry over titles, content, and structured data before launch.
After launch, we crawl the new site to catch missing pages and broken links.
From new websites to complex web applications, we bring strategy, creativity, and engineering together to create digital experiences that make a difference.
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