Portland Digital Marketing Agency
Paid search, paid social, outbound and content campaigns for Portland businesses. One team runs the ads, builds the landing pages and conversion tracking behind them, and reports on leads rather than clicks.
Companies we've collaborated with
Search Engine Marketing, Paid Media & Outbound Campaigns
Search engine marketing here means paid search: buying placement on Google for the searches your buyers already make. We run Google Ads (PPC) campaigns for Portland businesses, and the same SLIDEFACTORY team builds the landing pages, conversion tracking and site changes behind them. We are a development shop as well as a marketing one, so those changes happen in-house instead of waiting on an outside developer.
Paid social runs alongside search. We run campaigns across Google, Meta and LinkedIn: we build audiences, write campaign copy, manage bidding, test creative and refine audience segments around customer acquisition goals. Reporting focuses on form submissions and calls rather than sessions alone, so you can see what each campaign produces.
Search is only one path a buyer may take. Our outbound work includes email sequences, prospecting strategies and targeting frameworks designed to reach relevant prospects before they search. We coordinate that work with paid campaigns and content, then use the response data to decide where the budget and effort go next. Advertising, landing pages and tracking stay with one team instead of three.
Landing Pages & Content Marketing
An ad is only as good as the page it sends people to. We write and build landing pages that match what the ad promised, load fast on a phone and ask for one next step. Around the campaigns we produce the content buyers read before they decide: case studies, comparison pages, email nurture sequences and articles that answer the questions your sales team hears every week.
When organic rankings are part of the goal, that work sits with our Portland SEO company. We also run dedicated programs for medical practices and law firms.
Analytics, Reporting & Ongoing Optimization
Campaigns are not set-and-forget. We verify conversion tracking before spend scales, then review search terms, bids, budgets and creative on a regular schedule and move money toward the campaigns that produce leads. Reporting ties ad spend to form submissions and calls, so you see cost per lead by channel, not just clicks and impressions. When the data shows the landing page is the problem rather than the ad, the same team fixes the page.
One team across the whole marketing stack
Effective web marketing is not a single channel. Because we are a development shop too, landing pages, conversion tracking, and technical fixes happen in-house instead of waiting on an outside developer.
Paid search and social
Google, Meta, and LinkedIn campaigns, with conversion tracking verified before spend scales.
Landing pages and content
Landing pages and campaign content built by the same team, with organic search handled by our Portland SEO work.
Analytics that hold up
Unified measurement anchored to leads, not sessions, because dashboards do not pay invoices.
Build in-house
Landing pages and technical improvements shipped by the same team, no agency-to-agency queue.
Report on Leads, Not Vanity Metrics
Marketing dashboards are easy to make impressive and hard to make honest. Bots inflate session counts, ad platforms grade their own homework, and a chart can go up while the phone stays quiet. Our reporting is anchored to form submissions and calls, and when a number is noise we say so.
If three months in the leads are not moving, you will hear it from us first, along with what we would change.
See where your site stands in search and AI answers
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Frequently Asked Questions
What is included in a digital marketing engagement?
Four kinds of work, weighted by what the first review finds: paid search, paid social and outbound campaigns, landing pages and content, and analytics and reporting. We report against leads rather than sessions, because session counts are inflated by bots and dashboards do not pay invoices. SEO is a separate engagement, covered on our Portland SEO company page.
How is this different from your Portland SEO service?
Our Portland SEO page covers the search-specific work: rankings, local visibility, and AI citations. This solution is the broader campaign layer around it, including paid channels and content. Many clients start with SEO and add channels once measurement is in place.
Do you run Google Ads and Meta campaigns?
Yes, across Google, Meta, and LinkedIn. Campaigns are built with conversion tracking that we verify before spend scales, because ad platforms grade their own homework generously.
Do you build the landing pages for our campaigns?
Yes. The team that runs your campaigns also designs and builds the landing pages, sets up conversion tracking and makes the site fixes, so a change does not wait on an outside developer.
What is search engine marketing, and how is it different from SEO?
Search engine marketing usually means paid search: buying placement on Google for selected searches. SEO is the organic side, earning rankings through content and technical work. This page covers paid search; the organic work is on our Portland SEO company page. Both run through the same team, including landing pages, conversion tracking and technical fixes, so campaign decisions stay connected to the site people reach after clicking.
Should a Portland business start with paid search or SEO?
Paid search buys attention now and stops when the budget stops. SEO takes longer and keeps working. If you need leads this quarter, start with paid. If you can wait, start with SEO, because it also improves the pages your paid traffic lands on. Our SEO engagements begin with an audit of the site and its search visibility, from $880 per month. If campaigns are already running, we will look at the campaign, the landing pages, and the conversion tracking together rather than the ads on their own.
