Product & App Development
We build Web3 features into apps, games and storefronts: wallet connection, NFT and digital collectible features, and backends that read smart contract events. Our work includes McFarlane Toys Digital’s collectibles platform on Polygon, wallet approval for Decentraland publishing from inside a VR headset, and minting with MetaMask wallets in Arkh’s mobile AR app.
Our Web3 work has always sat inside a larger product: a collector app, a VR creation tool, a mobile AR app. The wallet or the contract is usually the smallest part of the build. People decide whether to keep using the app around it, so we design and build both.
MetaMask and WalletConnect flows for desktop, mobile and VR apps, including approval from a phone while the user stays in a headset.
Minting, galleries and 3D viewers that show collectors what they own and let them display it.
Backends that listen to contract events, track transactions and keep the app in step with the chain in real time.
Creating a basic smart contract with thirdwebSigned deployments from inside an app, with file conversion, validation and a clear confirmation before anything on chain is overwritten.
Decoding a Polygon transaction hashUnity, web and mobile front ends and Node.js backends, built by the same team as the blockchain feature.
McFarlane Toys has made physical collectibles for more than 25 years. For its digital line, we worked with the McFarlane Toys Digital team from early planning through launch on a two-part system.
A cloud backend listens to live chain events, monitors contracts and tracks collector experience points and transactions. A Unity desktop viewer for Mac and PC lets collectors customize gallery spaces, show their collectibles and interact with other collectors. We also did character animation and setup. The platform launched to the public in December 2022 and works with Polygon-supported wallets.
Public launch
Working with the McFarlane Toys Digital team
Unity desktop viewer for collectors
A wallet flow designed for a browser extension does not carry over to a VR headset or a mobile game. These two projects needed their own answer.
Publishing a scene to Decentraland land needs the owner’s wallet signature, and a headset has no browser extension or keyboard. Working alongside a partner agency, we built a flow where the user approves in a wallet app on their phone while staying in the headset, first with a QR code and later a short connection code. A conversion service turned Byldr creations into Decentraland scenes, and the Unity client handled signed deployments with Nethereum and WalletConnect. About 430 development hours, March to September 2022.
Read the Decentraland case studyArkh users build voxel art on a phone, place it in the real world and share it with other creators. Over two years with Arkh’s team and partner agencies, our work included minting digital collectibles, connecting MetaMask wallets, iOS and Android in-app purchases and the creator marketplace, alongside the Unity editor and AR placement. Other teams built the backend platform.
Read the Arkh case studyPlenty of products do not need a blockchain. If your idea works in a normal database, we will say so on the first call and recommend the database.
Where it fits. Digital ownership and collectibles that people buy, display and trade. Products whose users already hold wallets. A feature added to a storefront, game or app that already has an audience. Our own Web3 work has been in these cases.
Where a database usually does the job. Records that only your company writes and reads, or points and rewards that never leave your app, cost less to build and run in a normal database. New to the terms? Our guide What is Web3? covers the basics.
McFarlane Toys Digital, a digital collectibles platform on Polygon with a Unity desktop viewer, launched to the public in December 2022. For Decentraland, working alongside a partner agency, we built wallet approval and scene publishing from inside a VR headset. For Arkh’s mobile AR app, our work included minting digital collectibles and connecting MetaMask wallets.
For many products, no, and we will say so on the first call. It fits digital ownership and collectibles, products whose users already hold wallets, and features added to an app that already has an audience. If your use case works in a normal database, we will recommend the database.
McFarlane Toys Digital runs on Polygon and works with Polygon-supported wallets. The Decentraland publishing flow used Nethereum and WalletConnect in Unity, and Arkh connected MetaMask wallets. Around the chain we use Unity, Node.js and web and mobile front ends. Our blog also walks through listening to contract events with thirdweb.
Yes. Most of our Web3 work has been a wallet or collectible feature inside a larger product: a collector app, a VR creation tool, a mobile AR app. McFarlane’s digital collectibles were released alongside its physical figures.
Each project is scoped on its own, so there is no set price. After a first conversation we write up the scope and an estimate for the build.
New products. Better systems. More compelling experiences. Whatever the opportunity, we bring the thinking, creativity, and technical expertise to make it real.
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